Ice Cream Pit Stop










Carvel is well known in the east coast, but not so much in the west. How do we introduce the brand to California? 
By chilling everyone out about LA traffic.



Ideation: TeJay Echols & Jiwon Yang
CW& AD: Jiwon Yang

















OOH: Billboards on the 101, 5, and 10 highway in LA.














Run radio ads that are aired only on LA highways. 



































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